Former world heavyweight boxer Axel Schultz gets to grips with the made to measure range by Tom Murphys
Beautiful fabrics from Tom Murphy by Zegna,Dormeuil and Cerutti
The future is made to measure suits
The third generation of tailors at No. 58 Patrick Street are gearing up for exciting times in 2015. There will be a continuing emphasis on made to measure suits.Such suits are increasingly becoming the norm for grooms and business men that want to ooze character and charm.
Fabrics on offer will include some stunning ranges from Zegna, Cerruti, Holland and Sherry and Dormeiul. Superfine wools, checks tweeds and luxurious cashmeres will cater to even the most opulent of tastes.
Fusing the traditional techniques of old school tailoring within a modern framework is what the Tom Murphy business model is all about. In order to assist the client in imagining what the suit will look like our business partner Wilvorst has created special software for the purpose.This gives the customer an on screen presentation of our made to measure suits being created.
On screen avatar of suit being created
Some whacky new inner linings
Buttons and trimmings choices are endless
This avatar will will allow the client to see how the trimmings such as linings, buttons and patches contribute to the overall look. Crucially the fabric choice becomes a lot simpler when the cloths can be seen on the avatar. It also shows how they will really look when turned into an actual garment.Tom sees this as a crucial in contributing towards a greater confidence in the client in committing to a made to measure suit.Also it is another powerful point of difference that the Tom Murphy made to measure suits experience offers from competitors in Ireland.
“We used to encounter a problem with the ‘made to measure’ customer.There was a lack of confidence on the part of the client because he could not imagine what the suit would end up looking like. It is extremely difficult to imagine how it will look when you are drifting through so many fabric swatches. We are really excited by this because the selected pattern (or various alternatives) can be seen on the avatar.This gives the client a huge sense of reassurance and eliminates the fear of things not turning out as expected”
Check Suits are so popular amonst our made to measure clients
When you combine this innovation with the security of knowing that made to measure suits will give you ultimate fit, it is no surprise that this area of the business is expected to grow significantly this year.
